Hi Michael,
Correct me if I'm wrong, but the I believe the SimpleBLEPeripheral example you're mentioning is specific to the CC254x BLE-only radios.
This forum is only for the CC256x parts, you will want to visit the "Low Power RF Bluetooth Low Energy & ANT Forum" (http://e2e.ti.com/support/low_power_rf/f/538.aspx) for questions related to the CC254x.
Sorry for any confusion!
Thanks,
Keegan